LOS ANGELES, CA — YOUTHskin/care® unveils its first three products this summer—a lavender bath soak, blood orange body exfoliator, and body cleanser in bergamot and lavender—as part of a new natural beauty line developed by, and for, the young, informed, and connected consumer generation. 27-year-old founder, Kendra Marie Studdert, and her partner, 28-year-old Michael Gyulai, have developed a fully interactive beauty brand that emphasizes USDA certified organic ingredients, European essential oils, and contemporary packaging and presentation.
Studdert’s generation grew up surrounded by artificial and chemical ingredients,
and now they examine labels, expect transparency in product descriptions, and seek ingredients they can evaluate themselves. Studdert consequently developed her formulas and packaging in a way that reflected what she—a twenty-something with more than five years’ experience working for top global cosmetic companies—envisioned the next generation of beauty brands should look like.
“I saw cosmetics getting so complex—so technical and confusing,” says Studdert. “The labels on the simplest products required a scientific textbook to translate—even for someone like me with an industry background. Beauty should be natural; beauty should be easy. For young women who want to maintain their skin’s youthful tone, those artificial chemical ingredients—which are added to restore aging skin—are actually counterproductive and lead to dryness.”
In formulating her products, Studdert combined the highest quality imported ingredients from Italy, France, and Israel with USDA certified organic components. She excluded the use of fragrances, opting instead to scent the
YOUTHskin/care® line with essential oils. The result is a skin care line that is completely paraben-free, and extraordinarily gentle on the skin.
In approaching the brand’s look, Studdert demanded
YOUTHskin/care® diverge from traditional organic branding, and instead project the same luxurious undertones of the companies she had contributed to in the past—Stila, Smashbox, Einstein Cosmetics, and DuWop.
To accomplish this, Studdert turned to a Los Angeles associate—also in his twenties—Michael Gyulai. With a background in design and new media, Gyulai helmed the translation of Studdert’s company vision to both the print and online arenas.
“I was new to the beauty industry,” says Gyulai, “and Kendra took me on a two-hour beauty-brand crash course through Sephora in South Coast Plaza [in Costa Mesa, California]. Within minutes I could spot the stark contrasts between 'organic' branding and traditional luxury beauty branding. Our stance was that natural beauty brands could be just as refined and elegant as their chemical-laden competitors, and style and social consciousness can coexist.”
“Some of my favorite products had term like 'anti-aging' in bold across their labels,” Studdert adds. “I felt the need to hide them in cupboards or drawers to avoid embarrassment. With
YOUTHskin/care®, I wanted our packaging designed in a way that was contemporary, elegant, and made women eager to keep the products displayed on their countertops or bathtub ledges.”
Studdert employed dark amber bottles, which contrast the line’s clean black-and-white labeling, while helping to preserve key ingredients from sunlight oxidation and deterioration. The result is a line of
YOUTHskin/care® products that is completely paraben-free, extraordinarily gentle on the skin, and also attractive to the eye.
About Kendra Marie Studdert / Dreamer
Kendra Marie Studdert has worked for top global cosmetic brands in the industry, including Einstein Cosmetics, Stila, Smashbox, and Leaf & Rusher Skin Care. She has assumed a variety of positions—from brand management and product development, to sales support and customer service. This wide-ranging experience, paired with her relentless passion for the industry, has earned her the respect and admiration of business colleagues. Kendra Marie actively writes for the
YOUTHblog, a beauty and style blog under her
YOUTHskin/care® brand, which features emerging industry trends, first-hand product reviews, and do-it-yourself makeup and skin care tips.
About Michael Gyulai / Doer
A UCLA honors graduate and published author, Gyulai’s command of language, design, and emerging technologies has amplified the messages of globally recognized brands, including MTV, VH1 Classic Records, Blue Flame/Bad Boy Entertainment, and A&M Octone Records. An affinity for “la bella vita” took him to Rome, Italy, where from 2005 to 2007 he managed a nightclub in the city’s historic center. Fluent in a myriad of digital tools and design techniques, Gyulai’s partnership in
YOUTHskin/care® allows the company to be exceptionally nimble, responsive to customer needs, and reflective of the most modern industry trends.
About YOUTHskin/care®
YOUTHskin/care
® is a natural beauty brand created by, and for, the young, informed, and connected consumer generation. Featuring products specially formulated to accentuate and maintain the youthful skin and complexions of young women, YOUTHskin/care
® eliminates confusing chemical ingredients, and empowers savvy shoppers who know which ingredients belong in a beauty product—and which do not.
Combining the highest quality imported ingredients from Italy, France, and Israel with USDA certified organic components, the
YOUTHskin/care® line is paraben-free, scented with essential oils rather than fragrances, and extraordinarily gentle on the skin. Dark amber bottles contrast elegant black-and-white labeling while helping to preserve key ingredients from sunlight oxidation and deterioration.
YOUTHskin/care
®
stay pretty.
™
www.youthskincare.com
Availability
YOUTHskin/care® is currently available to consumers at
youthskincare.com/store and accepting retail orders at
youthskincare.com/retailorder.
Pricing
epsom/dead sea salt body soak (lavender): suggested retail $27 (16 oz.)
sugar/jojoba oil body scrub (italian blood orange): suggested retail $35 (16 oz.)
organic/body wash (bergamot or lavender): suggested retail $30 (16 oz.)
Press Contact
Mike Gyulai
YOUTHskin/care®
310.367.4341
mike@youthskincare.com
